In 2016, La Pelle Wines was founded by three partners connected through the wine industry - Maayan Koschitzky, a former winemaker at Screaming Eagle and Atelier Melka winemaking team leader, Miguel Luna, a long-time viticulturist, and Pete Richmond, who runs Silverado Farming Co, a Napa-based vineyard management company.
La Pelle pays homage to both the vineyard and the cellar with respect to a tool that is used in both areas. It is said that Miguel would frequently joke about returning to California to start his own brand, simply calling it the shovel. La Pelle produces single vineyard wines, as well as wines from their Bien Nacido, Napa Valley vineyards and a Reserve Cabernet Sauvignon - a barrel selection which varies each year.